Hashtags have been in use since 2017. They have progressed a lot from grouping discussions in first IRC chats, revolutionizing social media, to commemorating historic occasions, and bringing awareness about social issues. I’m so glad we have these platforms. It’s much easier to locate relevant content on Instagram isn’t it? I’m sure that marketers and Influencers across the World are unable to imagine Instagram without hashtags. But to realize their potential it is essential to make use of popular Instagram hashtags. So, how to find trending hashtags on Instagram?
There are lots of ways.
This article will teach you the 7 best methods to discover relevant and well-known hashtags.
What are the steps you’ll need to take for that?
The Instagram app, of course. That’s enough to start. However, to take your hashtag strategy on the next level, you will require additional tools.
Before we start take a look at the very first hashtag looked like:
It was indeed posted via Twitter during 2007.
Since then hashtags have been introduced across social media, including Facebook, Twitter, LinkedIn, TikTok, and YouTube. Their biggest impact make can be seen on Instagram as well as Twitter.
What’s the Instagram hashtag work?
On Instagram hashtags can be an issue of “to be, or not to be” They enable your content to be seen by others, and increasing the reach on social media that your content receives. They categorize content and make your posts visible to a larger number of users.
In this way, hashtags are among of the most effective ways to increase the reach of the reach of your Instagram profile.
What’s it all about? Hashtags can be clicked. When you click on the hashtag in Instagram posts or type it in the search bar will get an article with content that has been which is tagged with the hashtag. This is how they work.
We can use hashtags on stories, posts, and Reels. Should you have your material tagged with the appropriate hashtag, it will show on the hashtag page. Since hashtags can be followed by anyone it’s an excellent method to connect with a new target audience.
Many companies create their own hashtags to connect with fans and create a large online community.
Adidas does it well. Their hashtag #ImpossibleIsNothing has was used to create over 430k posts.
My suggestion here is to follow the results of hashtags created by brands. Unfortunately, Instagram does not give us extended analytics. To analyze such a campaign, you can utilize hashtag trackers.
How can I locate trending hashtags on Instagram in 2022?
The first thing that will come to mind is to try searching for popular hashtags in the Instagram mobile application. That’s a good lead. Instagram provides us with a number of methods to find out what’s trendy. However, it’s not the only method. I’ll also provide several interesting tools and apps that are worth your time.
This video has some good ways to identify the most popular hashtags that are trending on Instagram as well as what these hashtags are about:
01 Check the Instagram’s Explore Page
Explore Page is driven via an algorithm. It is a collection of reels and posts created by your responses to your followers, accounts, and the ones you follow. There are posts and reels related to your interests. Everyone has their own perspective.
It’s an excellent place to find hashtags however, you’ll need to perform the search manually. Click on posts and read their descriptions. So it will be time-consuming.
The thing about Explore page Explore site is getting there is a tremendous, massive boost to getting your message out to a larger market. This can be accomplished through understanding and responding according to Instagram algorithm. There are a number of elements that determine if your content makes it to the Explore page and one of them is the popularity of Instagram hashtags.
02 Look up the autocomplete feature in the hashtag
Instagram is a search engine. It is possible to search accounts, audio sites, locations and, of course, tags. Anyone can use it to search for hashtags that match their interests.
While typing, the search engine also displays similar, popular hashtags. In addition, it lists tags followed by accounts you follow.
It is important to remember that this feature can suggest highly popular hashtags with thousands of articles. Well, using such an extremely popular hashtag is not the best idea. The likelihood that your content will be lost in the crowd is extremely high.
03 Make use of the social listening tool
Employing a social-listening tool is one of the most efficient ways to discover the most popular Instagram hashtags dedicated to your company.
What exactly does this tool perform?
In general, tools for social listening (like Brand24) collects in real-time the mentions of keywords from all over the web.
You could track any search phrase. Here are some examples of the keywords you can monitor:
- The name of your company brand, product or service
- Your branded hashtags
- Your campaign-specific hashtag
- Your CEO’s name or other name of a team member who is prominent.
- Keywords relevant to your business area of expertise
- Keywords that may be trending in the future
Based on the data It then determines the most well-known hashtags related to your business.
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