A hashtag is a mixture or letters, numbers, emojis, and/or emoticons, followed by the symbol for numbers (e.g. #NoFilter). They can be used to categorize content and make it easier to search.
Hashtags can be clicked. Anyone who clicks on an Instagram hashtag or conducts an Instagram hashtag search can discover a page which displays all posts that have the hashtag.
Why use Instagram hashtags?
Hashtags are a fantastic way for you to increase your Instagram reach and visibility. Your post will appear on the hashtag page that is associated with it, if you choose to employ a hashtag. If you include hashtags in your Story, it could be added to the hashtag in your Story and appear on the hashtag page.
You can also opt to follow hashtags, which means that they can view your hashtagged posts in their feed even in the event that they don’t join you (yet).
The use of hashtags on Instagram can help you build a community and inspire users to take action for your company. For instance when the way that people exercise was changed drastically in the year 2020, Nike Los Angeles used the hashtag #playinside to draw attention to those in the neighborhood who had been active at home.
Top Instagram hashtags
These are the most popular 50 Instagram hashtags for July 2021:
- #love (1.835B)
- #instagood (1.150B)
- #fashion (812.7M)
- #photooftheday (797.3M)
- #beautiful (661.0M)
- #art (649.9M)
- #photography (583.1M)
- #happy (578.8M)
- #picoftheday (570.8M)
- #cute (569.1M)
- #follow (560.9M)
- #tbt (536.4M)
- #followme (528.5M)
- #nature525.7M
- #like4like515.6M
- #travel497.3M
- #instagram482.6M
- #style472.3M
- #repost471.4M
- #summer454.2M
- #instadaily444.0M
- #selfie422.6M
- #me420.3M
- #friends396.7M
- #fitness395.8M
- #girl393.8M
- #food391.9M
- #fun385.6M
- #beauty382.8M
- #instalike374.6M
- #smile364.5M
- #family357.7M
- #photo334.6M
- #life334.5M
- #likeforlike328.2M
- #music316.1M
- #ootd308.2M
- #follow4follow290.6M
- #makeup285.3M
- #amazing277.5M
- #igers276.5M
- #nofilter268.9M
- #dog264.0M
- #model254.7M
- #sunset249.8M
- #beach246.8M
- #instamood238.1M
- #foodporn229.4M
- #motivation229.1M
- #followforfollow227.9M
It is important to be aware that not all hashtags on Instagram are the most popular.
While the amount of posts may indicate that many people are following this hashtag, it could indicate that there is a large amount of content associated with it, and your posts may not be seen. Instagram suggests using a mixture of popular and niche hashtags to attract different kinds of people , ranging between general and niche.
The most popular hashtags on Instagram.
Instagram breaks hashtags down into nine distinct kinds:
- Keywords to describe your product or service These are the primary keywords used to describe your service or product such as #handbag or #handbag.
- These hashtags are more precise and indicate your place within your industry, for instance #foodblogger and #travelblogger.
- Industries Instagram hashtags for communities are available on Instagram and these hashtags let you to connect with them and become a part of them. Think #gardenersofinstagram or #craftersofinstgram
- Special event or seasonal hashtags: These can refer to real holidays or seasons, like #summerdays, or they can be used for all those National [Thing] Day holidays, like #nationalicecreamday or #nationalnailpolishday
- Use location hashtags It’s a good idea to utilize hashtags that relate to your place of residence.
- Daily hashtags: Every day has plenty of its own hashtags, ranging from #MondayBlues up to #SundayFunday. We’ve created a complete list of hashtags for the day to help you choose If you’re searching for a simple source of hashtags you can add to your blog posts.
- Relevant hashtags are those that include elements of niche hashtags and hashtags for products. These are the hashtags that people are using to interact with the existing community on Instagram in a personal way such as #amwriting and #shewhowanders.
- Acronym hashtags Some other hashtags are #OOTD, which is an outfit of the day, #FBF, which stands for flashback friday and #YOLO, which means you only live once.
- Emoji hashtags may contain Emojis on their own, for example #??? ?, phrases, or words or even combinations of Emojis such as #sunglasses or #sunglasses?.
Businesses that utilize Instagram are able to make the most of hashtags that are branded. We’ll give more details on hashtags later in this article.
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